Franchise Recruitment Essentials
A framework for franchisee selection from advertising to agreement. 
1-day workshop (9am-5pm)

Recruiting the right franchisees in the right manner is a critical factor in the successful growth and long-term sustainability of franchise brands.

Increasing regulation of the franchise sector, occasional negative media coverage and the risk of litigation require franchisors to bullet-proof their recruitment systems even before they have recruited their first franchisee.

Sydney - October 2
Melbourne - September 29

Attendance at this workshop will benefit those already responsible for franchisee recruitment by extending their existing knowledge, and serve as essential training for those new to this role.

Best suited for: National and State Franchise Recruitment Managers; Master Franchisees and Franchise Recruitment and Selection Consultants.

Workshop Key Content Areas

1. YOUR FRANCHISE CONCEPT
> Know thy concept! Defining your franchise system in terms of features,benefits and unique factors
> Know thy Franchisee! Who are you looking for? What knowledge, skills and attributes do you need to find.
> Franchisees; what are they looking for in a Franchisor and a franchise concept
> Brand share: how franchise groups currently present their franchise concept and the successes and challenges in attracting and selecting Franchisees

2. LEGAL AND REGULATORY CONTEXT
> Franchising Code of Conduct basics
> Franchise Council of Australia’s Member Standards
> Presenting the Disclosure Document and Franchise Agreement to prospective Franchisees
> Case studies for discussion
> Open Forum

3. SELECTION PROCESS FROM ADVERTISING TO AGREEMENT
> Benefits of having a documented Franchisee selection process
> Best practice strategies in attracting, screening, interviewing, profiling and selecting the best Franchisee

4. RELATIONSHIP MANAGEMENT
> The importance and challenges of building and managing relationships
> Generational issues: communicating and interacting with Baby Boomers, Generation X and Generation Y
> Cultural issues: how key ethic cultures approach commercial relationships
> DiSC behavioural system: overview of the behavioural system and understanding why people behave the way they do in particular environments
> Open Forum

NB: This module does not include territory mapping, site selection or leasing, which are covered in other seminars offered by the Franchise Advisory Centre.

Learning outcomes from this workshop:
Improved processes and techniques for more effective and efficient franchisee selection.

Who should attend:
National & state Franchise Recruitment Managers, Master Franchisees, and Franchise Recruitment and Selection Consultants. 

Registration Fees:
Core 1-day program:
$350 per single registration;
$330 per multiple registration from the same organisation.

2008 Dates & Locations: 

To book:
To register,  click here to download and complete the registration form and course brochure , or phone or email Franchise Advisory Centre at or (07) 3716 0400.