The basics every potential & start-up franchisor & franchisee should know.
(And essential training for new franchisor staff who have no prior franchising experience. 1-day workshop 9am-5pm)

Brisbane - Sydney - Melbourne (See below for event dates)

Why attend this course?
Perhaps you already have a business and would like to grow it by franchising?
Or are you an established franchisor with new staff who need some franchise training in order to be job ready?
Are you looking to buy a franchise and need to build your knowledge to make a well-informed investment decision? 

This one-day course will give you an understanding of:
- The main franchise business models;
- Advantages and Disadvantages of franchising;
- Requirements of the Franchising Code of Conduct;
- Fees and royalties applicable in franchising;

Learning Outcomes / Course Aims:
- A working knowledge of franchising to assess your own suitability to franchising as a business option;
- Sufficient knowledge to undertake further self-directed research or formal study into your franchise area of interest;
- Ability to critically assess franchise offerings;
- Ability to recognise the requirement for & appropriateness of professional advice in relation to franchise offers;
- Wider understanding of franchising to enhance job integration and performance (for franchisor personnel);
- Gain valuable insight into this growing business method (for business advisors).

Inclusions:
- Morning & afternoon tea and lunch;
- Comprehensive seminar notes.

Seminar outline (9am-5pm):
Perceptions of Franchising; Origins & Background
Who & What is Franchising?
Types of Franchises; General Facts & Figures
Benefits & Disadvantages of Franchising
- For Franchisors & Franchisees
Services vs Retail Franchising
Intellectual Property in Franchising
Franchising’s legal framework in Australia:
- The Franchise Code of Conduct
- The Disclosure Document
- The Franchise Agreement
- Dispute Resolution
Financial Considerations:
- For Franchisors & Franchisees
Franchise operations
- The operations manual & ongoing training & support
Life as a Franchisor; Life as a Franchisee;
Selection procedures
Understanding the nature of the relationship
Issues & Challenges

Presenter: Jason Gehrke, Director, Franchise Advisory Centre
With more than 18 years experience at franchisee, franchisor and advisor level, and a Masters in Business Administration, Jason has a comprehensive and practical knowledge of franchising.
He is a past CEO of a Franchisor of the Year winner, and has also been awarded by the Franchise Council of Australia (FCA) for his Contribution to Franchising. Jason is a longstanding FCA committee member, is a member of the Australian Competition and Consumer Commission’s (ACCC) Franchise Consultative Panel, and is the publisher of Franchise News & Events, a fortnightly news bulletin for the franchise sector.

Who should attend?
♦ Business owners thinking about growing their business through franchising;
♦ Potential franchisees (people looking to buy a new or existing franchise);
♦ Accountants, Lawyers & Business Consultants
♦ New franchisor staff who have no prior franchising work experience.

Seminar benefits:
♦ Abilty to make informed decisions about franchising;
♦ Understand how and when to get advice;
♦ Assess your own suitability for franchising;
♦ Build your knowledge and confidence in the sector.
♦ Identify strengths & weaknesses of the business model

Feedback from previous seminars
The Introduction to Franchising seminar consistently achieves feedback rating it "Very Good" to "Excellent". Click here to read detailed feedback comments from previous seminars.

Cost:
$385 per person for single registrations;
$360 per person if two or more people from same organisation booked and paid together.
(Group rates available. Discount vouchers may also be redeemed for this course).

Dates & Locations:

To book:
Download the registration form by clicking here, then fax, email or post the completed form to the Franchise Advisory Centre, or phone (07) 3716 0400.