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How to be a successful franchisor - by sacking yourself |
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If you’re thinking about franchising your business, be prepared to make yourself redundant. In fact, try to make yourself redundant anyway. That doesn’t mean that you sell a few franchises and retire. Far from it, when you franchise a business you escalate your commitment to the business, not decrease it. The difference is that the nature of the commitment will change so that instead of spending every day working in it, as a franchisor your job is to work on it – full time. This means that someone else has to work in it, and that someone else needs to be as good as (and preferably better) than you at the things you did when you were working in it. So how do you make yourself redundant from the daily operations? Consider the following: |
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Why franchisors and franchisees disagree about franchise support |
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One of the reasons for the failure of start-up franchisors cited in a study by UK academic John Stanworth was that new franchisors often underestimated the amount and cost of support required by franchisees. Similarly, one of the greatest sources of franchisee complaints reported to the Australian Competition and Consumer Commission (ACCC) about their franchisor arises from a perceived lack of support. The issue of support – and the form or forms it should take – exists as a challenge to both franchisors and franchisees. Franchisees can find that the support offered does not add value to their businesses or meet their expectations, while franchisors can find that the cost of support can quickly erode the profitability or other benefits of the franchise model. The result is that both parties recognise the same issue from different perspectives, and often collide accordingly. |
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Introduction to Franchising seminars |
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The basics every potential & start-up franchisor & franchisee should know.
(And essential training for new franchisor staff who have no prior franchising experience. 1-day workshop 9am-5pm) Brisbane - Sydney - Melbourne (See below for event dates) Why attend this course?
Perhaps you already have a business and would like to grow it by franchising?
Or are you an established franchisor with new staff who need some franchise training in order to be job ready?
Are you looking to buy a franchise and need to build your knowledge to make a well-informed investment decision? |
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